Journalists And Health Communication
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Health Communication And Journalism The news media are an important source of health information, not just for the general public, but also for patients, for doctors and the medical community, for entertainment producers in search of story ideas, and for policymakers and funding organizations.
Role of Media in Health Communication. Media The demand for information on nutrition has grown exponentially in the last few years. People are interested in food more than on a basic level and are also more and more concerned about their health. This is reflected in the huge media coverage in magazines, newspapers, radio, television programmes and the Internet.
The results from the current study concur with previous research [4, 12] recommending that health journalists would benefit from health communication training, which includes learning how to produce content for varying audience literacy and health literacy levels and specialized training in the field of science, health, and medicine.
Journalism and public health work together to broaden health information sources, facilitate public understanding of health, and mobilize support for or against public health policy (Henderson and Hilton, 2018; Larsson et al., 2003; Vercellesi et al., 2010) and this relationship is magnified during pandemics.
Our approach is to take the best scientific evidence and communicate it in effective ways to foster change and improve health. Based at the Missouri School of Journalism, we work with an interdisciplinary team to translate evidence into behavior change for populations, large and small.
Journalists Are Helping to Change Attitudes Toward Health and Promoting Health Literacy BY DANIELA BUCUR T he media can “be an efﬁcient resource for transmitting useful information about health to a large public,” said Carole Simpson of ABC News and board member of the International Women’s Media Foundation at the International
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